ONLINE MARKETING

Online marketing is a set of tools and methodologies used for promoting products and services through the internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.

Online marketing can deliver benefits such as:

  • Growth in potential
  • Reduced expenses
  • Elegant communications
  • Better control
  • Improved customer service
  • Competitive advantage

E-marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing.

 The different types of internet marketing strategies
  • 1: Search Engine Optimization (SEO)
  • 2: Search Engine Marketing (SEM)
  • 3: Pay Per Click or Pay Per Call (ppc)
  • 4: Content Marketing.
  • 5: Social media marketing.
  • 6: Email marketing.
  • 7: Influencer marketing.
  • 8: Affiliate Marketing.
 Online marketing is growing in popularity – and importance. As we explored in our book, online marketing for professional service. changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads.