Focus on Running Your Business
While you may have become an entrepreneur for freedom from the 9-to-5 grind or because it’s your passion, running your own business necessitates completing dozens of tasks that are irrelevant to the core focus of your company.
For example, an entrepreneur running an ecommerce company doesn’t just sell products online; you might spend a lot of your time creating paid social ads, writing content for your blog, taking and editing product photos, and fulfilling orders. While all of these tasks are important, they aren’t directly tied to the core business function (creating and selling products).
Outsourcing some (or all) of these tasks can significantly shorten your to-do list—and that means you can get back to actually running your business.
Outsourcing Helps Productivity (Which Can Cut Costs)
For example, you might spend four-plus hours researching and writing a weekly, SEO-driven post for your business blog. A seasoned writing pro might spend a fraction of the time writing a blog post that garners equal or better results — and you have four more hours each week to focus on other tasks that can boost your revenue. Not only does that increase your productivity, but also your bottom line.
Outsourcing Creates More Bandwidth for Your Business
Let’s say your ecommerce business currently receives more orders than you and your current team can fulfill. Outsourcing this function to an order fulfillment service means you can take more orders and increase your revenues simultaneously.
How To Outsource Your Business Tasks
Decide What Tasks to Outsource
To ensure you’re shopping out the right tasks, figure out how you spend your time.
For a week, use a time- and task-tracking tool to see how much time you’re spending on specific tasks. Create a list of these tasks along with how much time you dedicate to each so you can get an at-a-glance look at how you spend a typical week running your business.
Once you have a task overview, you can analyze which tasks are low-value, tedious, or that are taking up too much of your time. From there, you can make a more informed decision on outsourcing.
Business owners should prioritize outsourcing tasks that fall into one of the three following categories:
- Repetitive: These are tasks you complete over and over in a specified period of time. A great example is data entry or making dozens of cold calls to potential sales leads.
- Specialized: For tasks that require more specialization in a particular niche (i.e. not just anyone can do this job). IT pros and SEO specialists are solid examples of this.
- Expert: These are highly specialized tasks that require expert-level knowledge to complete. Examples include accountants, lawyers, and financial analysts.