What is the Issue?
Color can be taken for granted alongside many other basic design principles. Unity, motion and many others seem to be on the forefront of people’s minds and sometimes appreciate for color can be pushed to the side. However, many people see color immediately, and subconsciously. Most people cannot describe why they do not like an image, but after being presented with questions typically the number one reason a design isn’t successful is because of the color associated within the design.

How to Fix This Issue?
But sometimes it can be hard to know where to start when choosing a color palette for your design project. Whether you’re designing a ​poster,​ ​logo​ or ​business card​, the color combination plays a key role in how it’s perceived. ​Learn the different amount of possible color scheme types. The basic ones are analogous, achromatic, chromatic, complementary and many more. These bases can be manipulated and adjusted to fit everyone’s individual style.

Monochromatic
Monochromatic color schemes are made up of different tones, shades and tints within a specific hue. These are the simplest color schemes to create, as they’re all taken from the same hue, making it harder to create a jarring or ugly scheme (though both are still possible). Monochromatic schemes are easy to create, but can also be boring when done poorly. Adding in a strong neutral like white or black can help keep things interesting.

Analogous
Analogous color schemes are the next easiest to create. Analogous schemes are created by using three colors that are next to each other on the 12-spoke color wheel. Traditionally, analogous color schemes all have the same chroma level, but by using tones, shades, and tints we can add interest to these schemes and adapt them to our needs for designing websites.

Complementary
Complementary schemes are created by combining colors from opposite sides of the color wheel. In their most basic form, these schemes consist of only two colors, but can easily be expanded using tones, tints, and shades. A word of warning, though: using colors that are exact opposites with the same chroma and/or value right next to each other can be visually jarring (they’ll appear to actually vibrate along their border in the most severe uses). This is best avoided (either by leaving negative space or by adding another, transitional color between them.